Directio™ is a suite of products aimed at managing the Sales, Marketing and Branding activities of all entities in a multi-layer sales channel, starting from the manufacturers and suppliers to the dealers / retailers / point-of-sale. Directio believes in providing an end-to-end solution that meets the best interests of all entities in the sales chain i.e. the manufacturers, distributors, dealers and retailers (organized as well as unorganized) and hence the end-consumers. It is this right mix of retailer-driven as well as manufacturer-driven approach that makes Directio the most effective tool for a multi-layer channel model of sales.

Directio has comprehensive tailor-made solutions for Manufacturers called Directio Enterprise™ and a comprehensive solution for the dealers and retailers called Directio Channel™.

Directio™ Enterprise handles the exact pain points of the manufacturers in the “manufacturer – distributor – retailer - consumer” model of sales. With emphasis on unpredictable nature of these businesses andthe criticality of “information on fingertips", Directio Enterprise helps organizations achieve the required market dynamism and finally “Checkmate Competition".

Directio™ Channel is a comprehensive solution that addresses the needs of the Distributors, Dealers and Retailers who handle either the stocking or are the point-of-sale for the products from multiple suppliers and/or manufacturers. Directio Channel is an end to end solution aimed at addressing the challenges of managing innumerable products from innumerable resources including the challenges of demand estimations, order delivery schedule information, inventory replenishment startegies, promotions planning and even general product information availability in such environments. This leads to an effective management of the risks of investment in a channel or product. Directio Channel helps the Dealers and Retailers to also manage their corporate Marketing as well as Branding Strategies to build an organization that is geared towards sustained growth. Even the user interface has been designed keeping in mind the challenging work pace and the naviagtion techniques are carefully aligned to the merchant's way of thinking. Directio Channel helps the Dealers and Retailers to also manage their corporate Marketing as well as Branding Strategies to build an organization thats geared towards sustained growth.