Directio™ Enterprise is a comprehensive Demand and Value Chain Software Solution focused on monitoring and driving the sales, marketing and branding processes of an enterprise that uses a multi-layer channel i.e. “manufacturer – distributor – retailer - consumer” model of sales.

This tool owes its origin to a domain expert trying to implement a combination of CRM and Retail Solution in a multinational Fast Moving Consumer Goods organization and the limitations faced thereof. Proprietary techniques were thereby derived to address some unique challenges of these types of organizations. Emphasis is provided on the unpredictable nature of these businesses. Even the User Interface has been designed keeping in mind the challenging work pace and impatience thereof, of the target users i.e. the Sales and Marketing Team of an organization.

With emphasis on "Information on fingertips” through effective communication and broadcast features between all nodes in the chain from Field Force to the Top Management and vice versa, Directio Enterprise inherently helps organizations achieve the required market dynamism and finally “Checkmate Competition”. These features, along with the RIGHT AMOUNT of business warehouse like features with effective drill-downs into required processes and finally, facility to incorporate gut-feel factor, help organizations drive the Sales, Marketing and Branding initiatives of an organization effectively without compromising on the Art factor of Sales.

Directio Enterprise helps avoid multiple party software deployment in the already complicated business process environment of multi-layer channel of sales. This, combined with TIESApps™ for integration to disparate applications at the last node in the process, makes Directio Enterprise a smart choice for any Enterprise with a critical channel management requirement. Organizations that have more than two layers of Sales Channel value the most out of Directio Enterprise.