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	+	Directio Channel Sales
	+	Directio Channel Marketing
	+	Directio Channel Branding

Directio™Channel is a comprehensive Demand and Value Chain Software Solution focused on monitoring and driving the demand management, sales, marketing and branding processes of the Distributors, Dealers and Retailers who handle products from multiple suppliers / manufacturers. Directio Channel helps the Distributors, Dealers and Retailers manage their own internal Sales and Marketing Targets as well as manage their Product Demands and Product / Channel Investment Risks.

Apart from addressing the day-to-day challenges of the Distributor and Dealer / Retailer business, Directio Channel Sales Target Optimizer™ combined with the Directio Channel Sales Strategy Align™ also helps the Dealers and Retailers align the internal Sales and Marketing strategies to the Corporate Goals with respect to the existing Manufacturers, Products, Customer Segments and Geography. The Directio Product Risk Analyzer™ and Directio Channel Investment Analyzer™ not only consider the Sales and Promotions Objectives of the Dealers and Retailers, but also analyze the other Marketing and Branding Risks

Following are the main components of the Directio Channel:

Directio Channel Sales that helps organizations strategize, plan, communicate, track and take corrective actions for missed targets in the entire Sales Process of a dealer / retailer organization, starting from Demand Forecast to Inventory Replenishment to Channel / Product Risk Assessment.

Directio Channel Marketing that helps organizations strategize, plan, communicate, track and take corrective actions for missed targets in the entire Marketing Process of a dealer / retailer organization, starting from Product Information to managing internal as well as manufacturer-driven Promotions and Campaigns.

Directio Channel Branding that helps organizations strategize, plan, communicate, track and take corrective actions for missed targets in the entire Branding Process of a dealer / retailer organization, starting from current Brand Strength Analysis to Brand Lifecycle Management to Brand Repositioning to Re-launch.

Directio Channel seamlessly integrates to multiple suppliers / manufacturers, allowing the dealers and retailers to monitor all their Sales, Marketing and Branding activities from a Single User Interface.

All these features, combined with a strong synchronization engine, Infoware Sync-on-Go™ (that seamlessly synchronizes all the Dealer / Retailer locations), make Directio Channel the right choice for any Distributor, Dealer or Retailer Enterprise