Business Infoware Inc

Directio Channel Branding integrates with Directio Channel Sales and Directio Channel Marketing to help align the Brand Strategies and plans with the Sales and Marketing Strategies and vice versa. This integrated approach lets the dealers / retailers have maximum utilization of the typically costly branding exercises undertaken. The innovative Directio Channel Brand Strength Manager (TM) uses the information available from the Directio Channel Sales and Directio Channel Marketing tools to help derive Brand Value Optimization of the dealer / retailer chain.

The Directio Channel Brand Strength Manager provides a more accurate information on the current Brand Strengths, Brand Equity and Brand Forecasts due to availability of accurate data in the integrated Directio Channel system. The innovative Directio Channel Brand Life Cycle Manager (TM) uses a proprietary model to help organizations derive short-term and long-term brand strategies, based on the stage, industry, obsolescence factors and other such critical factors. The Brand Harvesting and Brand Repositioning / Re-launch modules also help decision support on the basis of data validation and analysis of actual business performance and market data.

Directio Channel Branding , when combined with Directio Channel Marketing offers a comprehensive tool for the corporate positioning and market driving initiatives of these businesses.

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