Directio Channel Marketing helps the Distributor and Dealer / Retailer, drive their independent marketing objectives with respect to the products / SKUs handled by them. If integrated to the Marketing Planning Tool, say Directio Marketing of the suppliers / manufacturers, it helps the Dealer / Retailer organizations align their marketing plans to that of the manufacturers / suppliers in order to obtain maximum benefits from the Promotions and other Marketing activities.

With a strong system for planning, tracking and corrective actions in the areas of both Dealer/Retailer - driven and Manufacturer – driven Promotions, Campaigns and other Marketing activities, Directio Channel Marketing helps dealers and retailers achieve maximum result out of its marketing initiatives. The innovative Directio Channel Promotion Designer TMand Directio Channel Promotion Rectifier TMhelps dealer and retailers identify a potential “no-result” or “negative result” promotions at the planning or early stage of execution, resulting in drastic reduction in risk due to potential profits or revenue or market share losses to the business. The innovative Channel Campaign Manager also helps businesses opt out of ineffective campaigns at the planning or early stage of execution, thereby saving loss of valuable resources.

The innovative Directio Product Tuner TM directly tunes in into the Directio Product Broadcast TM of manufacturers / suppliers and help reduce damages in Sales and opportunities due to lack of important product informationincluding quality, price and other important information.

Directio Channel Marketing , when combined with Directio Channel Branding offers a comprehensive tool for the corporate positioning and market driving initiatives of these businesses.