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With a strong system for planning, tracking and corrective actions in the areas of both Trade and Consumer Promotions, Campaigns and other Marketing activities, Directio Marketing helps organizations achieve maximum result out of its marketing initiatives. The innovative Directio Promotion Designer™and Directio Promotion Rectifier™helps businesses identify a potential “no-result” or “negative result” promotions at the planning or early stage of execution, resulting in drastic reduction in risk due to potential profits or revenue or market share losses to the business. The innovative Campaign Manager also helps businesses opt out of ineffective campaigns at the planning or early stage of execution, thereby saving loss of valuable resources.

The innovative Directio Product Broadcast™ helps eliminate the communication gaps between the businesses and their Sales Channel on product information, price information and other important information. The Directio Product Tuner™ in the Directio Channel directly tunes in into these broadcasts to help seamless proliferation of important product information. Directio Pricing Strategist™ helps derive the optimum price based on the profit, growth and market share objectives of the businesses. This when combined with Directio Product Broadcast™ help execute the Pricing Strategies more effectively.

Directio Marketing helps businesses with multi-layer sales channel, drive their independent marketing objectives though the channel, instead of simply consolidating the marketing efforts of the channel and deriving future strategies based only on channel’s marketing strategies. And when integrated to the Marketing Planning Tool, say Directio Channel Marketing used by the dealers / retailers, it helps align the corporate marketing plans with that of the Channel in order to obtain maximum benefits from the Promotions and other Marketing activities.

Directio Marketing , when combined with Directio Branding offers a comprehensive tool for the product positioning and market driving.